Mela For iPhone Lets Anyone Collaborate On Videos

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TechCrunch

Mela , a new application launching this week at TechCrunch Disrupt NY’s Startup Alley, lets you create collaborative videos with friends and other Mela users. Like other video-sharing applications, you can record and share your short videos in the app, then add a hashtag. But what makes Mela unique is that when other users upload videos under the same hashtag, those videos are stitched together to become a longer, seamless video that any other Mela users can then view.

Based in Ramat Gan, Israel, Mela was co-founded last year by Sharon Sheinberg and serial entrepreneur Meir Ben-Shitrit.

melaMeir originally came up with the idea for the app after looking at a photo album from a recent trip, which he thought didn’t really capture what he felt in the moment those photos were taken. He believes that a moving picture is a more effective way of capturing emotions. And after teaming up with Sheinberg, they…

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