Coca Cola: Sharing Can

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AdPitch Blog

In the midst of their Share a Coke campaign than prints the 150 most popular names on their 500ml Coke bottles (I’ve got mine! Probably won’t ever be drunk either! hah) Coke realised there’s one thing that’s always been harder to share; a can of Coke. So they came up with the Sharing Can. I love how inconspicuously they released this, just putting it in fridges alongside normal cans of Coke, no big fan fare, not giant poster pointing the way. Just surprises for people to find after they’ve bought it! I want one! They look awesome

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