Killer SaaS KPIs Spreadsheet Dashboard

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Nice post.

David Cummings on Startups

A couple days ago I came across a post on Hacker News linking to The Angel VC: A KPI Dashboard for Early-Stage Startups. In the article, the author lays out a number of metrics and shares a quality Early-Stage KPI Dashboard Google Spreadsheet with everything in it.

Visitors & Signups

  • Visitors
    m/m growth
  • Signups beginning of the month
  • New signups
    – Organic
    – Paid
  • Total new signups
    m/m growth
  • Visitor-to-signup conversion rate
  • Signups end of month

Paying Customers

  • Customers beginning of the month
    – New customers
    – Conversion rate
    – Lost customers
    – Churn rate
  • Net new customers
  • Customers end of month
    m/m growth

Monthly Recurring Revenue

  • MRR beginning of the month
  • New MRR
    – New MRR from new customers
    – New MRR from account expansions
  • Total new MRR
  • Lost MRR
  • MRR churn rate
  • New new MRR
  • MRR end of month
    m/m growth
  • Avg. revenue per customer
  • Avg. revenue…

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