With New Food App Square Order, Square Wants A Bigger Bite Of The Restaurant Industry



Square , by many accounts , is hungrily in search of new revenue streams to feed its expanding ambitions in e-commerce, and today we are getting another glimpse of where that strategy is taking it. The company has launched a new mobile app called  Square Order , which lets you order from nearby eateries, pay for it, and then get a ping when it is ready for collection.

And this may be just the appetiser for a bigger meal. TechCrunch understands from a reliable source that Square was a “serious bidder” against Google for Appetas, a restaurant website building platform Google just acquired. Ultimately, Appetas (which is closing down as its founders move to Google in Mountain View), opted for Google “mainly due to the close alignment of direction for the technology and the space,” according to our source.

In this vein, it’s not clear whether Square Order is based on tech…

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